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Currently the company Panda is undergoing a fundamental change as it rebrands itself to take on what it believes to be the greatest threat for computer users in the future.

As it celebrates its 20th anniversary of existence in 2010, it continues to redefine its emphasis which promoted its name change from Panda Software to Panda Security in 2007.

For Panda, there was an obvious contradiction arising. They noted that mass infections, that not long ago often dominated the newspaper headlines, have almost disappeared. This meant that users are apparently untroubled and confident, protected by antivirus protection and security solutions that, given a cursory glance, are all the same.

Yet, think Panda, the reality is very different and all data indicates that malware is increasing dramatically. Their own PandaLabs detected more viruses and threats in 2006 than in the previous 15 years combined. But it’s also not just a matter of quantity. The nature of threats has also changed and a clear example of this is that the malware that uses stealth techniques, grew by over 32,000 percent between 2003 and 2006. What’s more, the malware that has increased most over the last few years is designed to commit financial fraud.

And as a backdrop to this, has been a subtle change in the motivation of malware authors who no longer seek notoriety and personal aggrandisement. Now it is a business and one often bankrolled by organised crime. The real threat is that the market is witnessing a true silent epidemic that threatens to bury all the laboratories in the industry under a huge avalanche of malware, while more users are being infected without realizing.

For Panda, which was originally formed in 1990 in Spain and now serves millions of clients in over 200 countries, this change in the focus of the cyber criminals has brought about a sea-change; a sense that there must be technologies and products with much greater detection and efficiency rates than the market average, providing a higher level of security to its users.

And its approach is obvious in its comprehensive range of products, including the Panda Antivirus Global Protection 2010 which protects users from viruses, spyware, rootkits, hackers, online fraud, identity theft and all other internet threats.

Furthermore, the anti-spam engine will keep an inbox free from junk mail, whilst the Parental Control feature ensures children surf the Web safely. And thanks to the new Collective Intelligence technology, the solution is now much faster than previous versions.

So, given the changing nature of the threat, it might be worth taking a new look at Panda.